Pretty Damage Label
PositionMotion Designer and Brand Designer
Brand InfoPretty Damage Label Instagram
Pretty Damage Label Website
Role
I take creative direction to develop weekly social media content, refine brand imagery, and produce reels, videos, and animations that align with the brand’s vision. I design digital assets for the website, social media, emails, and ads, ensuring that layouts, typography, and stylistic choices reflect the brand’s aesthetic and messaging. I support their promotional campaigns by contributing creative ideas, collaborating with the design and sales manager to maintain brand consistency, and making design refinements such as updating fonts, creating their new logo, and photo editing for photoshoots. My role and work involves balancing creative freedom with strategic direction to deliver visually compelling content that resonates with the audience.
New Logo
For Pretty Damage Label’s new logo, my goal was to create a timeless design with a gothic edge. To achieve this, I chose a stretched, condensed typeface, which I customized to enhance the boldness and its unique character. For a distinctive touch, I replaced the “a” in “Damage” with an open safety pin—a design choice that not only mirrors the letter’s shape but also reinforces the brand’s rebellious, goth-inspired aesthetic. The final result is a bold, iconic logo that embodies the mood and attitude of Pretty Damage Label.
Newsletter Design
Social Media Story Posts
Social Media Video Content