Sundance Film Festival
RoleConcept Development, Rebranding System
ProgramIndesign, Illustrator, Photoshop
ConceptThis rebranding concept emphasizes the fun and celebratory essence of the Sundance Film Festival, moving away from its transactional and marketing elements. By highlighting the joyful and communal spirit, Sundance is envisioned as a dynamic celebration of creativity and artistic expression. The festival becomes an immersive experience, where attendees can revel in the thrill of discovery and the magic of cinema. This approach fosters a sense of community and inclusivity, making Sundance a true festival of light, creativity, and joy. By embracing diverse voices and perspectives, we create a welcoming environment where everyone feels valued and inspired. The festival becomes a vibrant tapestry of shared experiences, illuminating the power of storytelling and artistic expression.
Poster Series 01
I aimed to showcase the logo by exploring various iterations of its graphic element shapes. By experimenting with different configurations and variations, I sought to highlight the versatility and distinctive character of the logo while maintaining its core identity. This approach allowed for a creative reinterpretation of the logo, emphasizing its adaptability and visual impact.
Poster Series 02
For the second series, I focused on promoting Sundance After Dark: Nighttime Screenings, an event featured at the Sundance Film Festival. The posters are designed to highlight the films being showcased, as well as provide key details including the date, time, and location of the screenings. This approach ensures that the posters effectively capture the essence of the event and provide essential information to the audience.
Environmental/Outdoor Mockups
Event Credentials
Merchandise